Well, they did it.
Written off as a doomed automaker when Ford unloaded it to Geely Automotive in 2010, Volvo has defied the odds and roared back to life while keeping its Swedish charm under Chinese ownership.
That wasn’t supposed to happen.
While execs at Volvo remained confident through the transition that they’d bring the company back to life, we have to take a moment and point out that Saab’s executives once thought the same thing.
Sinking automakers rarely can find the cash—or the buyers—to become relevant again and—like Saab—tend to disappear into the night.
Ask anyone who’s driven a new XC90, though, if Volvo shows any signs of disappearing. Continue reading >>>