BMW spent years, decades even, proclaiming itself as the Ultimate Driving Machine. It wasn’t all just talk, though, because the company delivered again and again with vehicles that were the benchmark of luxury and performance. Others tried, but no one could approach BMW’s level of superiority.
Best luxury sedan, best sport sedan, best luxury SUV… all wore the BMW logo and everyone—from consumers, to reviewers, to the automakers themselves—knew it.
But something happened in the last five years or so. BMW fell asleep at the wheel and gave the rest of the industry a chance to catch up. BMW leaders are now in panic mode as they’re realizing they’ve fallen behind and must scramble to keep up with the likes of Tesla, Jaguar, Porsche, Audi, and Mercedes-Benz. Continue reading >>>