There are many impressive aspects to the way BMW has handled the relaunch of the Mini – sorry MINI – brand, but perhaps most amazing of all is that it never seems to run out of ideas. Continue reading >>>
There was an awful lot that could’ve gone wrong when, almost 20 years ago, BMW relaunched MINI. Yet from the retro-inspired styling to the UK-based Plant Oxford production facility, the modern MINI has in fact been a complete triumph, serving as a masterclass in how to make an old brand relevant to new consumers.
When talk turns to investing in cars one tends to think of barn find Jaguars or Ferraris polished to within an inch of their life. However, it is perfectly possible to buy a car that has a chance of increasing in value without needing a huge stack of bank notes to start with.
That’s where today’s five contenders come in, each of which we believe is in with a solid chance of earning you a bit of money over the next decade. Continue reading >>>
BMW, Mercedes-Benz, and Audi are symbols of success and prestige.
Owning one is a goal more people are realizing, as BMW sold more than 2.3 million cars last year. Mercedes-Benz was just behind at about 2.2 million, while Audi unloaded some 1.8 million vehicles.
BMW builds its SUVs right here in the States, and Mercedes-Benz has a manufacturing plant in Alabama. Needless to say, German automakers contribute a fair share to the American economy, and well-off car buyers are taking home their wares in record numbers.
Yet the U.S. president is not happy and has vowed to block the “very bad” Germans from exporting cars to our country.
If Chinese quality has become good enough for Buick, Volvo, and BMW, there’s a good chance it’s good enough for you.
Cars made in China have long been associated with questionable reliability, gaps in body panels, and sub-standard safety features. Those days may be behind us, however, as foreign automakers continue to invest in Chinese manufacturing.
Now BMW seems ready to further elevate Chinese manufacturing and import models built in China for sale to customers in Germany and the United States. Continue reading >>>
BMW spent years, decades even, proclaiming itself as the Ultimate Driving Machine. It wasn’t all just talk, though, because the company delivered again and again with vehicles that were the benchmark of luxury and performance. Others tried, but no one could approach BMW’s level of superiority.
Best luxury sedan, best sport sedan, best luxury SUV… all wore the BMW logo and everyone—from consumers, to reviewers, to the automakers themselves—knew it.
But something happened in the last five years or so. BMW fell asleep at the wheel and gave the rest of the industry a chance to catch up. BMW leaders are now in panic mode as they’re realizing they’ve fallen behind and must scramble to keep up with the likes of Tesla, Jaguar, Porsche, Audi, and Mercedes-Benz. Continue reading >>>
Let’s think of ways the Toyota Corolla could be made more exciting. The compact sedan is one of the most reliable and practical little cars money can buy, but it’s also one of the least exciting. The Corolla lacks performance and handles about as well as a dishwasher around corners, but people buy it because they appreciate its value and long-term reliability.
To make it more exciting, maybe Toyota could throw in a turbocharger or upgrade the exhaust system. Or maybe the company could drop in a new engine. Maybe even a BMW motor. But that would never happen, right?
From the first press release outlining Tesla’s Autopilot technology, potential customers have wondered how the system works, what its limitations are, and whether it will be welcomed or shunned. Since Joshua Brown’s fatal crash while using Autopilot in a Tesla Model S, these questions have grown larger and more pointed. Without a doubt, popular opinion has shifted toward negativity. But should it?