Let’s think of ways the Toyota Corolla could be made more exciting. The compact sedan is one of the most reliable and practical little cars money can buy, but it’s also one of the least exciting. The Corolla lacks performance and handles about as well as a dishwasher around corners, but people buy it because they appreciate its value and long-term reliability.
To make it more exciting, maybe Toyota could throw in a turbocharger or upgrade the exhaust system. Or maybe the company could drop in a new engine. Maybe even a BMW motor. But that would never happen, right?