Official pricing for the most maniacal and unhinged production car ever built has officially been released.
Starting MSRP of the Dodge Challenger SRT Demon, more commonly referred to simply as the Dodge Demon, is $84,995. Add a horsepower boost from 808 to 840, and the price jumps to $84,996.
Yes, in perhaps the best cost-to-horsepower-ratio on the planet, the Demon can gain 32 ponies for just a buck.
While it certainly qualifies as gimmick pricing, that extra buck gets buyers a serialized “Demon Crate” tool chest valued at $6,140. The kit includes skinny front-runner drag wheels, a powertrain control module, conical performance air filter, valve stems, additional instrument panel controls, a jack, trunk case, and a passenger mirror block-off plate. Also included are Demon-branded tools to make the necessary modifications.
The only other item required to reach 840 hp is a tank of 100-octane fuel.
The Demon is covered by FCA’s factory warranty, which includes a 3-year/36,000-mile limited vehicle warranty and a 5-year/60,000-mile limited powertrain coverage. Owners also receive a full-day training session at Bob Bondurant School of High-Performance Driving.
Check out this list of other Demon selling points, courtesy of FCA:
- First-ever, factory-production car with driver’s seat only; front passenger seat, available for $1
- Rear seat available in leather or cloth for $1
- Demon trunk carpet kit available for $1
- Highest horsepower V-8 production car engine ever produced
- First-ever front-wheel lift in production car as certified by Guinness World Records
- World’s fastest quarter-mile production car with an elapsed time (ET) of 9.65 seconds and 140 miles per hour (mph) as certified by National Hot Rod Association (NHRA)
- World’s fastest 0-60 production car: 2.3 seconds
- 0-30 miles per hour: 1.0 second
- Highest g-force acceleration of any production car: 1.8 g
The Demon is meant as a track-ready competition machine, but for buyers who want the convenience of a daily driver, options include heated leather seating, a heated steering wheel, an 18-speaker 2-subwoofer sound system, and even a sunroof.
The sunroof, though, will cost 5,000 times more than the Demon Crate tool chest. It’s pretty clear where FCA’s priorities lie, and daily driving comfort isn’t one of them.
How would you build your Dodge Demon?