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dodge demon

Dodge Demon Danger: Can’t Buy It Without a Waiver


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2018 Dodge Challenger SRT Demon

There aren’t many cars that require the buyer to sign a waiver before driving it off the lot. In fact, there might be only one.

The Dodge Demon, which is actually a Challenger in SRT Demon dress, might look close enough to a standard-issue Challenger to fool the non-initiated, but make no mistake, the Demon is a devil just waiting to prove how delightfully dastardly it can be.

While the Challenger, especially in Hellcat guise, is a perfectly capable performance car, the Demon is a deceptively dangerous track car that’s been approved to freely roam the streets. This isn’t a car for just anyone, though. There’s enough potential danger lurking under the hood (and in the tires), that buyers must sign a waiver before actually buying one. Continue reading >>>

Dodge Demon Pricing Revealed: $85K and $1 Options

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Official pricing for the most maniacal and unhinged production car ever built has officially been released.

Starting MSRP of the Dodge Challenger SRT Demon, more commonly referred to simply as the Dodge Demon, is $84,995. Add a horsepower boost from 808 to 840, and the price jumps to $84,996.

Yes, in perhaps the best cost-to-horsepower-ratio on the planet, the Demon can gain 32 ponies for just a buck. Continue reading >>>

Change and Sameness at the 2017 NYIAS


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2017 New York International Auto Show
Auto shows provide strong evidence to support the following proverb: “The more things change, the more they stay the same.” Gearheads from around the world arrive at the Javits Convention Center with eyes alight every Spring to get a look at and learn about the latest and greatest cars available for sale at the New York International Auto Show. The cars change from year to year, of course, but many other things stay pretty much the same. Continue reading >>>

Dodge’s Plan to Prevent Demon Markups

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If you’ve ever purchased an in-demand or limited edition new car, you’re familiar with dealer markups. The extra costs are added onto the MSRP and disguised as a “market adjustment,” “convenience fee,” or any other creative wording the dealer chooses.

Markups above and beyond MSRP are pure profit for a dealer and, for the right car, customers will begrudgingly pay it.

This recently happened with the Dodge Hellcats, which saw dealer markups of up to $25,000 beyond MSRP. Markups are legal and, some say, just a reflection of a vehicle’s true value based on demand. After all, a car is worth whatever someone is willing to pay for it.

The new Dodge Challenger Demon is set to hit dealer floors this summer, and FCA has a fancy way of discouraging dealers from gouging Demon customers. Continue reading >>>