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dodge demon markups

Dodge’s Plan to Prevent Demon Markups

Apr 13, 2017 by tgriffith

If you’ve ever purchased an in-demand or limited edition new car, you’re familiar with dealer markups. The extra costs are added onto the MSRP and disguised as a “market adjustment,” “convenience fee,” or any other creative wording the dealer chooses.

Markups above and beyond MSRP are pure profit for a dealer and, for the right car, customers will begrudgingly pay it.

This recently happened with the Dodge Hellcats, which saw dealer markups of up to $25,000 beyond MSRP. Markups are legal and, some say, just a reflection of a vehicle’s true value based on demand. After all, a car is worth whatever someone is willing to pay for it.

The new Dodge Challenger Demon is set to hit dealer floors this summer, and FCA has a fancy way of discouraging dealers from gouging Demon customers. Continue reading >>>

Filed Under: Domestic Cars, General Chat, New Cars, United States Tagged With: Car Minded, dodge challenger demon, dodge demon, dodge demon markups, dodge demon stats

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