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2009 Ford F-150 vs Ram 1500


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Both the F-150 and Ram 1500 are being introduced for 2009 with major overhauls, and both Ford and Dodge are airing TV commercials saying they have the tougher truck.

The market for these trucks has been cut in half during the last 4 years, with nearly 3 million pickups selling in 2004 and a projected 1.6 million this year. Which pickup is truly the toughest and most deserving of your cash?

I’m going to get to the bottom of this and tell you.

First, the 2009 Ford F-150:

The 2009 F-150 borrows it’s looks from last year’s Super Duty truck and creates one massive and intimidating front end, with a body to match. It’s offered in a near-endless array of trims with prices beginning around $20K and sailing all the way across the $40K barrier. The big news here is that all trim levels have a base 4.6L V8 engine. No more V6’s for the ol’ F-150!

Step up to the 5.4 V8 though and get slightly better fuel economy, to the tune of 15/20. Not bad for a mighty truck!

Innovation in the F-150 includes a trailer towing package that monitors your trailer and adjusts itself if it senses sway, giving you a level of trailer control never seen before. Speaking of trailers: the F-150 can tow up to 11,300 pounds and offers a payload capacity of 3,030 pounds.

Ride quality though is where the tradeoffs may come, as Ford continues to rely on the traditional rear leaf spring system. Why not though, since no self-respecting truck company would ever build a truck with sissy coil springs. Right?

Enter the 2009 Dodge Ram 1500:

It’s true; they broke the cardinal rule of truck-dom and are using coil springs on the rear. Albeit massive coil springs, but still…

Well not to worry! Dodge took a risk and it looks like everything’s going to work out just fine, though at the cost of not matching Ford’s tow numbers. 

Ram is offered with a 3.7L V6, probably for under $20K. Prices and trim levels of course multiply from there, ending upwards of $40K for the top of the line version. Dodge’s 390 horsepower 5.7L V8 Hemi will tow a max of 9,100 pounds and achieve gas mileage of 13/18.

But those coil springs will provide a ride quality never before felt in a pickup.

So which truck should you buy? Well OK, I’ll let you tell me:

Better MPG and higher tow rating of the F-150, or a smoother ride and decent tow capacity with the Ram 1500?

 -tgriffith

Car Trends: Small SUVs and Well-Equipped Compacts


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Ford received a small bit of good news recently – sales of its Focus compact car (pictured above) were up 24 percent for the month of March 2008. Honda saw sales of its Fit subcompact increase as well, by more than 73 percent. Sales of the Nissan Altima and Honda Civic also were up, by 14 percent and 10 percent, respectively.

Those were among the few bright spots in auto sales over the past few months. Sales of trucks and SUVs tanked, as car buyers continued to migrate away from larger vehicles to smaller, more fuel-efficient sedans and coupes. It’s easy to understand why, with gas prices soaring into the stratosphere. And it naturally leaves some automakers (such as Honda and Toyota) in better positions than others.

This shift in car-buying patterns has automakers scrambling to rejigger their fleets, and some are doing that more successfully than others. Ford, for instance, actually posted a profit for the first quarter of 2008 (due in part to the fact that the company has trimmed its workforce substantially and has plans to shut down some shifts at truck plants). And all automakers are eyeing smaller, more efficient cars.

Ford, for instance, has plans to expand its fleet of small cars in 2009 with the addition of the new Fiesta, which Ford calls its first “global” small car. Recently unveiled at the Geneva Auto Show, the Fiesta will be powered by a range of fuel-efficient engines and bring “big car features to the small car segment,” according to Ford.

That’s a trend we’ll be seeing more of in the years to come, as automakers add luxury-oriented features like innovative sound systems to their smaller cars in an effort to attract new buyers. For instance, Ford has added its new Sync feature to some Focus trims, and upcoming trims of the Chevy Cobalt are expected to come equipped with audio systems that include USB ports, so drivers can plug portable thumb drives into their car stereos, adding a new functionality that will make it easier for drivers to take their favorite songs with them wherever they go.

Don’t expect automakers to completely abandon SUVs, but you can expect SUVs to become smaller and more efficient. Audi, for instance, just unveiled its new Q5 SUV at the Beijing Auto Show (although to us it looks more like a crossover vehicle or a hunky wagon than an SUV). Powered by a range of fuel-efficient engines and featuring permanent all-wheel-drive, the Q5 will measure about 15 feet long, 6 feet wide, and 5.4 feet high, giving it a smaller overall footprint than many other SUVs. Audi calls it “an SUV of all-new proportions,” and notes that it will be “sportier than any of its competitors.” Whether it will prove a hit with buyers seeking smaller, fuel-efficient vehicles remains to be seen, but it’s certainly a step in the right direction.