This could be the Lincoln that makes Lincoln cool again.
While it can’t be called a success until we can count actual sales numbers, we can still look at the signs that point to the new 2017 Continental as being the most sought-after and desired Lincoln in a generation.
How has Ford, Lincoln’s parent, managed to pull off what could be the start of a turn-around for a brand that was once on the brink of death?
It all starts with design and the upscale luxury that once embodied Lincoln’s cars.