2017 Continental Paves Way for Lincoln Comeback

2017_lincoln_continental

This could be the Lincoln that makes Lincoln cool again.

While it can’t be called a success until we can count actual sales numbers, we can still look at the signs that point to the new 2017 Continental as being the most sought-after and desired Lincoln in a generation.

How has Ford, Lincoln’s parent, managed to pull off what could be the start of a turn-around for a brand that was once on the brink of death?

It all starts with design and the upscale luxury that once embodied Lincoln’s cars.

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Praise and Controversy for the Lincoln Continental Concept

Lincoln Continental Concept

When people talk about Lincoln, we often hear the terms “unremarkable,” “dated,” “second-tier,” and “Beluga whale” used to describe its cars.

Why is that?

Frankly, it’s because the company’s cars have been unremarkable, dated, second-tier luxury automobiles. The SUVs and crossovers look a little like, you guessed it, Beluga whales.

It’s no wonder Lincoln hasn’t been on the shopping list of many luxury buyers in recent years. But a drastic design change and the return of a legendary name could start to change that.

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