Any luxury automaker that doesn’t have a premium compact on the market is missing out on a huge, and potentially imperative, market.
No longer are BMW, Mercedes-Benz, and Audi in the business of selling only large luxury vehicles to well-off Boomers. The market has shifted in favor of millennials, and with that change comes the need for a smaller breed of luxury-brand vehicles.
That’s why we’re seeing mini crossovers, tiny sedans, and hatchbacks from Audi and BMW. Now, after 20 years of existence in European countries, the Mercedes-Benz A-Class will join the party. Continue reading >>>