Mercedes-Benz A-Class Coming for the Millennials

Any luxury automaker that doesn’t have a premium compact on the market is missing out on a huge, and potentially imperative, market.

No longer are BMW, Mercedes-Benz, and Audi in the business of selling only large luxury vehicles to well-off Boomers. The market has shifted in favor of millennials, and with that change comes the need for a smaller breed of luxury-brand vehicles.

That’s why we’re seeing mini crossovers, tiny sedans, and hatchbacks from Audi and BMW. Now, after 20 years of existence in European countries, the Mercedes-Benz A-Class will join the party. Continue reading >>>

Cars Coming Soon: Mercedes-Benz B-Class Electric Drive

Mercedes-Benz B-Class Electric Drive

With all the coverage of the New York Auto Show this week, one little car has been mostly ignored. In a sea of exciting new debuts, convincing Cadillacs and luscious Land Rovers, coverage of a small but exciting new electric has mostly fallen through the cracks.

People in the United States are not used to small cars from Mercedes-Benz. The smallest offering here has been the C-Class, but our roads are smothered in M-Class SUVs and large, powerful sedans. We have equated MB with big luxury, so smaller cars with a premium price here may be hard for buyers to accept. But with the new CLA-Class on the way, and the coming B-Class EV, things are about to get small.

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