One of the strongest pieces of advice my dad ever gave me is to never, ever, buy a Chrysler. I was just a child when he told me, but the advice has stuck. His dissatisfaction with Chrysler began with the new Le Baron he bought in the 1980s, which was bad enough to skew his opinion of the automaker to this day. That’s roughly 30 years of disdain from a bad experience with one car.
I say this to illustrate the importance of vehicle satisfaction to automakers. A happy customer can mean a lifetime of car purchases while an unhappy one can negatively impact generations of car buyers.
With that in mind, let’s have a look at some results from Consumer Reports‘ annual vehicle satisfaction survey.