With the addition of a couple of new trims to the 2019 Mazda CX-5 crossover lineup, it’s now clear: Mazda plans to compete directly with premium vehicles like the Acura RDX and Infiniti QX50.
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When someone buys a luxury car, he or she is not just buying heated rear seats, autonomous driving capability, and an overly complicated infotainment system. The buyer is investing in a little thing called prestige.
Prestige is what you get when you buy a high-end Mercedes-Benz, Audi, Lexus, Jaguar, or the like. Prestige is the thing that makes people look at your car and think, “I wonder what that guy does…”
When non-luxury automakers attempt to build a luxury car, they can fill it with all of the luxury features and goodies they want, but it will never have the prestige of the luxury brands.
If you want all of the luxury that modern vehicles have to offer but could pass on the prestige, check out these cars. Continue reading >>>
“What kind of car do you drive?”
The question comes up more often than we’d think. The answer can either be a source of pride or a quick excuse to change the subject.
Automakers know this. That simple question could be the justification for the existence of the luxury car market. Nobody really needs a lavish Lexus when a practical Honda also has four tires and a steering wheel. There’s just something about answering that question with a confident “I drive an Audi” that doesn’t compare with the slightly more embarrassing “Oh, I have a Hyundai.”
Maybe, though, we should change our thinking and be proud when we can answer that we drive a car that is known for being high quality and economical.
Some luxury cars can cost at least $10,000 more than a comparable lower-end vehicle, but sometimes the less expensive car comes with far more goodies.