Can an Electric SUV Save Mitsubishi?


When a car company begins to flounder, it has three options:

Keep doing the same things and hope sales come back. Plan to substantially upgrade cars and add models to the lineup. Go electric.

Mitsubishi is the definition of floundering in the U.S. market. With Suzuki out of the picture, Mitsubishi is next in line to pull out. The automaker, though, has stood firm on its plans to commit to keep selling cars here, and it seems it has chosen option 3 as its plan of action.

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