Fiat has a problem.
Sales in the United States continue to fall as American car shoppers fail to recognize Fiat’s value proposition. Either that, or the marginal reviews of Fiat’s cars to this point have turned buyers off the brand.
Sales so far for the year are down over 16 percent from last year.
Fiat has some great things going for it now, though, including the 500X mini crossover and the 124 Spider roadster.
To help change how Americans perceive the Fiat brand, FCA has launched a series of video ads aimed at giving U.S. shoppers a “Whole New Way to Look at Fiat.” The ads feature innovative camera techniques, but will that be enough to convince people to put Fiat on their lists?
