If you’ve turned on your TV, logged onto the Internet, or picked up a newspaper in the past week, chances are you’re at least generally aware of what’s currently happening with Volkswagen. But if you’ve been living under a rock, here’s a summary: Volkswagen made an amazingly efficient, clean diesel engine…that ended up not being so clean. By using a defeat device, VW’s 2.0-liter diesel engine was able to pass the EPA’s emissions tests while actually polluting at a rate of up to 40 times the tested numbers. The audacity of the transgression is shocking enough, but now that the investigation has begun to expand beyond VW’s 2.0-liter TDI 4-cylinder, the entire future of diesel-powered cars may be in question.
Fuel economy, at least temporarily, has become the single most important factor to new-car buyers.
I say “temporarily” because we all know it won’t last.
Americans have a tendency to overreact to things. Remember in 2008, when gas prices jumped and folks traded in their SUVs en masse for more fuel efficient rides? Remember, later that year, when prices dipped below $2/gallon and many of those same buyers flocked back to their big rigs?
Now it’s 2012, and prices are hovering near $4 again. No surprise that fuel economy is an important factor for buyers, but *the* most important? This world has gone crazy.