Jeep: America’s New Favorite Brand?

2016-jeep-renegade

Sales of new vehicles, from nearly all brands, fell a combined 6 percent last month, but one brand defied the trend and set a new sales record.

Jeep managed to move more than 90,000 vehicles in May, a new record and an increase of nearly 14 percent over the same month last year. Even more remarkable is that May 2016 was two days shorter than May 2015.

Ford sales were down 6.6 percent, GMC went down 14.3 percent, and Chevrolet fell 18.6 percent. FCA’s other brands didn’t fare as well as Jeep, with Chrysler falling 18.5 percent and Fiat down 18.9 percent. Ram sales were flat.

All these percentages can be translated into one very interesting fact: Americans have fallen in love with Jeep.

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