Nissan Could Rule the EV Mass Market

Does the NIssan IDS concept preview the next Leaf?

Does the Nissan IDS concept preview the next Leaf?

Conversation tends to drift toward Tesla and its competitors when the topic of discussion turns to electric cars.

That happens because Tesla is a sexy topic. Its cars are fast, beautiful, expensive, and represent some of the most advanced technology in the auto business. Both mainstream and upstart automakers want to compete with Tesla.

Audi and Porsche are scrambling to field a competitor to the Model S, while Karma Automotive teases us with the rebirth of an early EV. But these are all cars that will require an executive salary to afford.

The real money, though, is probably found where very few are currently looking: the mass market.

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Does the Nissan IDS Concept Take Autonomous Driving Too Far?

Nissan IDS concept

Some people went too far when Tesla released its Autopilot Mode on the Model S.

Owners are taking videos of themselves eating breakfast, shaving, and texting (at the same time) while Autopilot is activated. One reckless soul even hopped into the backseat with the Tesla at full control and relaxed while the car handled the driving.

It’s gotten bad enough that Tesla will take action. Elon Musk said,

There’s been some fairly crazy videos on YouTube… this is not good. And we will be putting some additional constraints on when autopilot can be activated to minimize the possibility of people doing crazy things with it.

Unfortunately, this could be a trend that doesn’t stop with Tesla. Case in point: the Nissan IDS Concept.

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