You Can Now Subscribe to Porsche, But Should You?

If you can’t afford a Porsche, you probably can’t afford Porsche’s new subscription program, either.

The idea behind Porsche Passport, which launches in Atlanta next month, is to provide subscribers with any model of Porsche they wish at any time they wish. It’s a compelling idea, but the privilege won’t come cheap.

Car subscription models are popping up in select markets around the country. One in San Francisco, for example, is offering cars for $99 per month and between 50 cents and $1 per mile. While those rates include gas, insurance, roadside assistance, and unlimited swaps, it won’t take many miles before the monthly costs exceed the price of simply buying or leasing a vehicle.

Will people pay even more for unlimited access to the Porsche fleet? Continue reading >>>