BMW 1 Series: A Great Used Buy?

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Lexus has said it could never build a car priced under $30,000, because it wouldn’t be a Lexus, it would be a Toyota.

That’s a respectable position to take, because it gives the luxury brand at least a little separation from its plebeian cousin.

Other luxury automakers have decided against that strategy and built entry-level vehicles designed to entice younger buyers into their brands. That decision, though, cheapens the brand for more upscale buyers.

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The Incredible Shrinking Luxury Car

There was a time, not too long ago, when buying a luxury car meant taking possession of a land yacht – a large, floating cruiser meant to provide the ultimate in comfort.

Think of the old Lincoln Continentals, Cadillac Eldorados, Rolls-Royces, Bentleys and the Mercedes-Benz S-Class. The cars were long, heavy, fuel-thirsty beasts decked out in all the latest conveniences and technology.

Today, that large luxury mentality still exists in the form of the Lincoln Navigator, Cadillac EscaladeLexus LX and of course, Rolls-Royce and Bentley still embrace the large-and-in-charge attitude. But there’s also a new class of luxury developing; cars that are small and cheap (in comparison) and sip fuel while still surrounding the driver with plenty of dead cowskin and oodles of distracting technology.

Keep reading for a glimpse into the world of smaller and cheaper luxury cars.

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