Lexus has said it could never build a car priced under $30,000, because it wouldn’t be a Lexus, it would be a Toyota.
That’s a respectable position to take, because it gives the luxury brand at least a little separation from its plebeian cousin.
Other luxury automakers have decided against that strategy and built entry-level vehicles designed to entice younger buyers into their brands. That decision, though, cheapens the brand for more upscale buyers.