Do you remember the Volkswagen Phaeton?
This is the car that proved very few people in the U.S. were interested in a $75,000 Volkswagen. The Phaeton was introduced for the 2004 model year and was gone by 2006…so for two short years, American auto buyers had the chance to buy the nicest, most expensive Volkswagen ever sold.
An Audi-sourced 4.2-liter V8 was the *small* entry-level motor, while a massive 6.0-liter W12 was the up-level choice. Both engines were, and still are, magnificent.
The Phaeton was built in the same plant that created the Bentley Continental and Flying Spur. From the inside, one might never guess he or she is in a Volkswagen. From the outside, no one would ever think the Phaeton is anything more than a larger version of the Passat.
That’s where the Phaeton failed. Now, a good 10 years later, it’s time to look at the Phaeton again.