More than anyone else, Chairman Ferdinand Piëch is the person responsible for Volkswagen’s success in the last ten years. It’s a conglomerate of nine brands, the largest carmaker in Europe, second-largest in the world, and is now challenging Toyota to be number one in world sales.
“An aggressive and demanding manager,” as one bio has it, Piëch and his team have made no bones about their plans to be tops in 2018. They will need to sell 800,000 cars in the U.S. to do that, and the prospects for it aren’t too good.
Here is mine, in shorter form, so you can penetrate the fog of corporate PR that will surely emerge in the coming years. The company is committing $71 billion over five years to achieve its goal, an enormous amount, and maybe they can do it.