How would you like to rent a car in less than a second?
The idea of instant access to a vehicle could be appealing, especially for people who don’t own a car and live in a big city. General Motors and Toyota are the latest major automakers to get on board the car-sharing trend and could help turn it into a new normal for urban-dwelling commuters.
The idea of a car company venturing into the by-the-hour car rental business might seem to fly in the face of their desire to sell cars meant for individual ownership, but the younger generation seems to be demanding a change in how they transport themselves.
They don’t want to own cars, but they want convenient, inexpensive access to them.