Put aside Chance the Rapper’s Grammy win and in-song references to the name-brand ride-hailing app, and the past 30 days haven’t been a great for Uber. This past month, the San Francisco-based tech giant suffered one publicist’s worst nightmare after another, and its competitors are taking notice. While the company nearly synonymous with ride-hailing spends more and more time improving its image, cross-town rival Lyft announced yet another expansion, setting up operations in 94 additional cities since the start of 2017. Continue reading >>>
How would you like to rent a car in less than a second?
The idea of instant access to a vehicle could be appealing, especially for people who don’t own a car and live in a big city. General Motors and Toyota are the latest major automakers to get on board the car-sharing trend and could help turn it into a new normal for urban-dwelling commuters.
The idea of a car company venturing into the by-the-hour car rental business might seem to fly in the face of their desire to sell cars meant for individual ownership, but the younger generation seems to be demanding a change in how they transport themselves.
They don’t want to own cars, but they want convenient, inexpensive access to them.