A new ad from Chevrolet suggests that putting the Chevy logo on a car reduces its value by about $40,000.
That’s not the intent, of course, but it’s one way of interpreting the ad for the 2016 Chevrolet Malibu.
Before we go any further, I need to say that I think the 2016 Malibu is the best sedan Chevy has built in decades. It’s worthy of instilling pride back into American cars and is a noble competitor to the Accords and Camrys of the world.
The new Malibu is sleek and well designed, has a high-quality luxurious interior, and offers plenty of technology to keep the driver and any passengers informed and entertained.
Its latest ad, though, is a head-scratcher.
Continue reading >>>