Honda, once a formidable force in the auto industry and a maker of bulletproof cars to which consumers flocked, has fallen from its mighty throne.
The carmaker used to be known for leading the way in innovation and blowing away the competition when it came to research and development. Today, the company admits it has pursued growth over quality and is now in need of a fundamental transformation.
Quality problems have plagued Honda vehicles in recent years, while competing cars have caught up, or even surpassed, the once invincible automaker. What does Honda need to do to get back on track?
It’s really quite simple.