Day Two began with the World Car Awards. Backed by a surprisingly loud, club-ish soundtrack and some odd song choices (maybe intended to help attendees wake up after a very long Day One?), the Toyota Mirai fuel-cell vehicle got the World Green Car Award, the Audi R8 Coupe took the World Performance Car Award, and the BMW 7 Series won the World Luxury Car Award. Mazda managed to take two trophies, as 2016 World Car Design of the Year and World Car of the Year, with its MX-5 Miata, and having driven the car ourselves, we heartily applaud the WCA jurors’ decision.
Honda, once a formidable force in the auto industry and a maker of bulletproof cars to which consumers flocked, has fallen from its mighty throne.
The carmaker used to be known for leading the way in innovation and blowing away the competition when it came to research and development. Today, the company admits it has pursued growth over quality and is now in need of a fundamental transformation.
Quality problems have plagued Honda vehicles in recent years, while competing cars have caught up, or even surpassed, the once invincible automaker. What does Honda need to do to get back on track?
It’s really quite simple.
The Honda Civic hatchback is on just about anyone’s list of cool European cars that Americans can’t have.
The car is built in Europe, for Europeans, and there’s been no sign that Honda would offer it up to a clamoring American public. Why is that? Money, of course.
Adapting the car to fit American tastes and to comply with American crash and emissions standards would simply cost too much, not to mention the costs associated with building in Europe and shipping to the United States.
The math didn’t add up, so the car never came here.
But guess what? Honda has announced that it will ship the next-generation Civic hatchback from its factory in Swindon, England to the United States for the first time ever in an attempt to inject some life into its struggling European division.