Tesla Becomes an “Enormous Burden” on Porsche

When Tesla started selling cars, CEO Elon Musk probably didn’t think his little company would eventually cause Porsche to completely restructure itself.

But it’s starting to happen.

As demand for Tesla cars continues to grow, other automakers are wondering how they can grab a piece of the action and divert some of the dollars from that demand into their own bank accounts. Continue reading >>>

Porsche Aims for Tesla With the Mission E Concept

Porsche-Mission-E-Concept

The year 2012 could go down in history as the year electric cars became mainstream.

Naturally we have Tesla to thank for that, as its much-hyped Model S finally began arriving for customers that year. In the few short years since, the car has exploded in popularity, become more reliable, gotten faster, and incorporated some of the most advanced technology the auto industry has ever seen.

Other carmakers have taken notice and are watching Tesla closely.

One of the best ways to determine if a company will fade away or become a disruptive force that will challenge the world’s biggest automakers is to see if the established automakers respond.

Porsche has taken the bait and responded by becoming the first automaker to announce a car that truly emulates the Model S. Will its all-electric Mission E succeed in disrupting the disrupter?

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