Over the past few decades, competing automakers in Europe and Asia have developed their own reputations for superiority. German cars have become synonymous with luxury and precision, while Italian cars deliver excitement and emotion. Sweden’s Volvos offer the best in safety, and England provides sumptuous style. Across the Pacific, the major Japanese automakers have built their reputation on reliability and longevity, while Kia and Hyundai of Korea now provide top-flight quality at great value. While foreign automakers tend to focus their approaches in ways that bear out these specific reputations, America remains a bastion of variety.
Tesla Model S
Memorial Day is a time for remembrance and an opportunity to honor the men and women who lost their lives serving in the armed forces, but for many it’s also the symbolic start of summer. The upside: many Americans will be enjoying cookouts, baseball games, and getaways during the long memorial weekend. The downside: anyone residing in a major urban area will become all too familiar with the harsh realities of miles-long traffic jams that all started because that guy couldn’t be bothered to merge properly.
Tesla made some serious waves last week when it debuted its Model 3 electric car. These weren’t your “gently lapping the shoreline” waves, either. Think “Laird Hamilton monstrous big-time waves.” We’re a data-driven, internet-focused company, so to demonstrate this point, we ran some basic Google searches. “Chevrolet Bolt” (the Model 3’s most direct competitor, and a car set to beat it to market by almost 2 years) returned 2.3 million results. “Nissan Leaf” (by and large the most popular electric car currently on sale) yields 4.9 million results. “Tesla Model 3?” 90.4 million results. So yeah… tidal waves.
The year 2012 could go down in history as the year electric cars became mainstream.
Naturally we have Tesla to thank for that, as its much-hyped Model S finally began arriving for customers that year. In the few short years since, the car has exploded in popularity, become more reliable, gotten faster, and incorporated some of the most advanced technology the auto industry has ever seen.
Other carmakers have taken notice and are watching Tesla closely.
One of the best ways to determine if a company will fade away or become a disruptive force that will challenge the world’s biggest automakers is to see if the established automakers respond.
Porsche has taken the bait and responded by becoming the first automaker to announce a car that truly emulates the Model S. Will its all-electric Mission E succeed in disrupting the disrupter?
Here in New England, autumn holds a special place in our hearts. Be it the changing leaves and cooler temperatures, the knowledge that bitter cold and long nights are just around the corner, or the New England Patriots’ triumphant march toward the playoffs, the fall season brings with it a sense of comfort. Timed perfectly with the season’s capstone in America’s northeast corner, Thanksgiving manages to wrap up this autumnal attitude and outlook, bringing together families for a yearly reflection (and plenty of slumber-inducing turkey).