Range anxiety remains a major impediment to the widespread adoption of the electric car. After all, America is a big place, and plenty of us see more than 200 miles of highway every week. But imagine, for a moment, that you’re living in a city, taking public transit to and from work, and rarely driving far from home. Maybe you want a car for your trip to the grocery store once a week, to visit your brother 20 miles away, or to take Max to the good dog park—the one in the next town over. If any of this sounds familiar, you may look at an electric car and think, “Hey, that’s not a bad idea.”
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Tesla made some serious waves last week when it debuted its Model 3 electric car. These weren’t your “gently lapping the shoreline” waves, either. Think “Laird Hamilton monstrous big-time waves.” We’re a data-driven, internet-focused company, so to demonstrate this point, we ran some basic Google searches. “Chevrolet Bolt” (the Model 3’s most direct competitor, and a car set to beat it to market by almost 2 years) returned 2.3 million results. “Nissan Leaf” (by and large the most popular electric car currently on sale) yields 4.9 million results. “Tesla Model 3?” 90.4 million results. So yeah… tidal waves.