Here in New England, autumn holds a special place in our hearts. Be it the changing leaves and cooler temperatures, the knowledge that bitter cold and long nights are just around the corner, or the New England Patriots’ triumphant march toward the playoffs, the fall season brings with it a sense of comfort. Timed perfectly with the season’s capstone in America’s northeast corner, Thanksgiving manages to wrap up this autumnal attitude and outlook, bringing together families for a yearly reflection (and plenty of slumber-inducing turkey).
The return to availability of GM’s Chevrolet Colorado and the GMC Canyon last year gave the midsize pickup market a shot in the arm. Long a staple in what’s now one of the fastest-growing segments in the auto business, the 2015 Toyota Tacoma suddenly looked outdated. For 2016, it had to be more efficient, more comfortable, and more refined.
Remember the movie “Rudy,” about the young man who desperately wanted to play football for Notre Dame but lacked the resources to make it happen?
The Honda Ridgeline is the Rudy of trucks.
Honda has wanted to play in the midsize truck market since the Ridgeline was introduced in 2005. The truck, however, never sold enough to be labeled a success. Still, the little Ridgeline hung on, clinging to hope and barely selling enough to keep going.
It probably should’ve been discontinued years ago. Instead, after a brief hiatus, the Ridgeline is poised for a 2016 revival.
With 2016 models from other automakers making a splash and revitalizing the midsize market, maybe things are primed for the next Ridgeline to finally grow up and compete.
This has been quite a big week for the auto industry, as manufacturers unveil the first lines of their 2016 portfolios at the 2015 North American International Auto Show (NAIAS) in Detroit. The annual auto show has a long history of being one of the most pivotal events of the year for auto manufacturers. This is the time of year to get excited. This is when we begin to have a sense of what is to come in the next 11 months of automobile production and when we get to see in what direction the industry will head. This is one of the biggest events in the auto industry for a reason.
The picture looks like a Ram 1500 that’s been in a wreck.
The above photo, a close-up of the headlight, fender, and hood of the new Tacoma, could very well have been a photo submitted by a Ram owner after a long and damaging day of off-roading.
Believe it or not, Toyota’s marketing department posted the picture in an effort to generate buzz for the all-new Tacoma pickup.
It’s a terrible picture. And people noticed.