The Toyota Tacoma is losing market share to the Chevy Colorado and Honda Ridgeline. This isn’t happening because people are losing interest in the venerable Toyota, but because Toyota can’t build them fast enough.
There’s a shortage of Tacomas at dealerships around the country, and buyers are turning to some very worthy competition instead of waiting for Toyota to catch up and deliver more trucks. This is a problem that’s new to Toyota, as decent competition in the midsize truck market hasn’t been a concern since… well… ever.
What’s Toyota’s plan to prevent more buyers from crossing over to competing brands?
Ask Mazda for help. Continue reading >>>