Over the past few decades, competing automakers in Europe and Asia have developed their own reputations for superiority. German cars have become synonymous with luxury and precision, while Italian cars deliver excitement and emotion. Sweden’s Volvos offer the best in safety, and England provides sumptuous style. Across the Pacific, the major Japanese automakers have built their reputation on reliability and longevity, while Kia and Hyundai of Korea now provide top-flight quality at great value. While foreign automakers tend to focus their approaches in ways that bear out these specific reputations, America remains a bastion of variety.
This has been quite a big week for the auto industry, as manufacturers unveil the first lines of their 2016 portfolios at the 2015 North American International Auto Show (NAIAS) in Detroit. The annual auto show has a long history of being one of the most pivotal events of the year for auto manufacturers. This is the time of year to get excited. This is when we begin to have a sense of what is to come in the next 11 months of automobile production and when we get to see in what direction the industry will head. This is one of the biggest events in the auto industry for a reason.