Volkswagen “Crozzes” Over to World of EVs

Volkswagen knows a thing or two about branding.

VW’s first hit the U.S. market in 1949. The Type 1 Beetle was a car with a deep military history, earning it its nickname “The Victory Wagon.” In 1959, the company stepped away from its military history with its “Think Small” campaign. It set its sights on a decidedly different audience with a new campaign with the goal of attracting a younger consumer eager to find an affordable car that was also fuel efficient.

The oil crises of the 1970s led VW to make a major pivot: It invested in diesel engines. And for decades, the company could, literally, go the distance with diesel.

But oh, how the times have changed. Nowadays, consumers want fuel-efficient cars that are also environmentally friendly.

Based on what we saw at the LA Auto Show, VW is up to the task.

Enter the Volkswagen I.D. Crozz.

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Volkswagen Looks Toward an Electric Future

VW-Electric-Bus

Volkswagen’s emissions scandal may have killed diesel-fueled cars in the U.S. forever.

Prior to September of 2015, cars with diesel engines were on the rise in the United States. Long popular in Europe, the fuel was on the verge of overcoming the stigma of its dirty past and even rivaled hybrid technology as a clean, efficient alternative to gasoline.

Volkswagen led that charge with its Clean Diesel marketing campaign and its promise of efficient, environmentally friendly sedans and SUVs.

Then it all came crashing down when the story broke that VW had cheated on emissions tests and the engines were, in fact, heavy polluters.

The fallout of the scandal is still ongoing and VW hasn’t sold a new diesel automobile in the States in over nine months. The company may not sell one here ever again.

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