Volkswagen “Crozzes” Over to World of EVs

Volkswagen knows a thing or two about branding.

VW’s first hit the U.S. market in 1949. The Type 1 Beetle was a car with a deep military history, earning it its nickname “The Victory Wagon.” In 1959, the company stepped away from its military history with its “Think Small” campaign. It set its sights on a decidedly different audience with a new campaign with the goal of attracting a younger consumer eager to find an affordable car that was also fuel efficient.

The oil crises of the 1970s led VW to make a major pivot: It invested in diesel engines. And for decades, the company could, literally, go the distance with diesel.

But oh, how the times have changed. Nowadays, consumers want fuel-efficient cars that are also environmentally friendly.

Based on what we saw at the LA Auto Show, VW is up to the task.

Enter the Volkswagen I.D. Crozz.

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Volkswagen Caters to Modern-Day Hippies with ID Buzz

It’s finally happening.

Some 60 years after the Volkswagen Microbus became a symbol of peace, love, and happiness in the United States, a new version will land on dealer floors aimed at the modern, and somewhat affluent, hippie.

The ID Buzz has been a concept floating around the blog-o-sphere for at least six months, and now VW has confirmed that it will indeed go into production. However, it won’t happen until after a smaller electric compact car, simply called the ID, goes on sale by 2020. Continue reading >>>

Volkswagen Debuts New Microbus Concept… Again

Volkswagen I.D. Buzz concept

“Volkswagen is making a new Microbus!”

My wife excitedly read the headline out loud over the weekend, to which I replied, “Yeah, they’ve been saying that for the last decade or so. Let me guess, that story is about a modern electric version?”

“Yeah,” she said, “So you don’t think it’ll happen?”

I didn’t mean to crush her hopes, but rumors of a new version of the much-loved VW Microbus have circulated for years. The company has even trotted out occasional concepts, further stoking the fire and raising hopes of the rabid Microbus U.S. fan-base.

My first thought when hearing about a “new” concept was that an old article had been recycled. But, sure enough, Volkswagen has shown a new concept, called the I.D. Buzz, at the auto show in Detroit.

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