Volkswagen “Crozzes” Over to World of EVs

Volkswagen knows a thing or two about branding.

VW’s first hit the U.S. market in 1949. The Type 1 Beetle was a car with a deep military history, earning it its nickname “The Victory Wagon.” In 1959, the company stepped away from its military history with its “Think Small” campaign. It set its sights on a decidedly different audience with a new campaign with the goal of attracting a younger consumer eager to find an affordable car that was also fuel efficient.

The oil crises of the 1970s led VW to make a major pivot: It invested in diesel engines. And for decades, the company could, literally, go the distance with diesel.

But oh, how the times have changed. Nowadays, consumers want fuel-efficient cars that are also environmentally friendly.

Based on what we saw at the LA Auto Show, VW is up to the task.

Enter the Volkswagen I.D. Crozz.

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