Conversation tends to drift toward Tesla and its competitors when the topic of discussion turns to electric cars.
That happens because Tesla is a sexy topic. Its cars are fast, beautiful, expensive, and represent some of the most advanced technology in the auto business. Both mainstream and upstart automakers want to compete with Tesla.
Audi and Porsche are scrambling to field a competitor to the Model S, while Karma Automotive teases us with the rebirth of an early EV. But these are all cars that will require an executive salary to afford.
The real money, though, is probably found where very few are currently looking: the mass market.
