Just this weekend my wife asked about the word ‘nomenclature.’ I explained it by giving the example of Ford’s naming strategy, or nomenclature, for its line of SUVs.
There’s the Excursion, Expedition, Explorer, Edge, and Escape.
Ford likes the letter ‘E’ for its SUVs, with the one exception being the Flex, which could be classified more as a wagon than an SUV. It should be no surprise, then, that Ford’s newest SUV, unveiled over the weekend via Snapchat, will conform to that nomenclature and carry the name EcoSport.