BMW has been the benchmark of luxury car sales in the United States for decades. The BMW 3 Series, 5 Series, X3, and X5 have provided the German automaker with ample opportunity to dominate sales charts here.
Worldwide, though, the other two German companies have been slowly inching closer to the sales king by offering what many consider to be better-designed cars that provide superior value. Mercedes-Benz and Audi are top-tier luxury players and last month both managed to outsell their cross-country rival.
Does this mean we have a new champ in the luxury and performance category? Not yet. But BMW ought to quickly come up with a plan to keep itself on top.