With the exception of a home, a car is the most expensive purchase a person will likely make (and we hope that home and car aren’t the same thing). Considering the improvements in safety, powertrain, and infotainment technologies, it’s not surprising to see vehicle prices rising at or above the rate of inflation. So, with the fiscal scope of a vehicle purchase firmly in mind, we have to ask: why don’t more people share cars? We posted an earlier article about the prevalence of ride-sharing services and their impact on consumer purchasing trends. While Uber and Zipcar have certainly given drivers more ways to get around, car ownership still seems to be the clearest path to unlocking the flexibility and freedom that a set of wheels can provide.
Car Minded
Do You Prefer Car Ownership to Car Sharing?
Young people don’t buy cars, right?
We’ve been hearing it since the millennial generation reached adulthood. The rise of car sharing services such as Uber and Lyft gave pundits and writers evidence to cite, while carmakers and dealers tried to figure out sales tactics to woo young people.
Does the youngest generation really despise car-ownership, though?
Probably not, though they do have certain expectations when considering the purchase of a car.
Staying Power: 2015s with Shelf Life
To most people, spring means longer days, sunny skies, and flowers in bloom. For us, however, spring also means great deals on outgoing model-year vehicles. While some cars, like the Honda Civic and Mitsubishi Outlander, received enormous changes between the 2015 and 2016 model years, others enjoyed more modest enhancements or were complete holdovers from the year before. It’s these cars — the unchanged models — that we want to find.
Could a 707-HP Jeep Wrangler Hellcat Actually Happen?
Dodge rocked the automotive world when it unleashed the fiery and sinister 707-horsepower Challenger Hellcat upon the earth.
Up until that point, an engine with 700 ponies was reserved for cars with exotic nameplates that had prices stretching into the hundreds of thousands of dollars.
With the introduction of the Hellcat, Dodge managed to bring ungodly amounts of power to any mere mortal with a spare 60 grand and, not surprisingly, mortals have gobbled it up. Since dealers have no problems selling the Hellcat, the engine has migrated into the Charger and will next show up in the Jeep Grand Cherokee.
You read that right. Your friendly neighborhood family hauler might have a 707-hp secret. But that’s nothing compared with what could come after that:
A Hellcat-powered Wrangler.
Should Lincoln Build a Luxury Mustang?
Remember when Lincoln was cool?
No. You probably don’t.
The reason you don’t is because Lincoln hasn’t been cool since about 1964, when its rear-wheel-drive land yachts defined luxury and class.
Lincoln has been in decline since those glory days and currently struggles for relevance in a fiercely competitive luxury market that is dominated by Audi, BMW, Lexus, Mercedes-Benz, and even Cadillac.
How can an automaker that has become a relative afterthought establish itself as a real player in the luxury game?
In Lincoln’s case, it must look to the Ford Mustang