Volkswagen knows a thing or two about branding.
VW’s first hit the U.S. market in 1949. The Type 1 Beetle was a car with a deep military history, earning it its nickname “The Victory Wagon.” In 1959, the company stepped away from its military history with its “Think Small” campaign. It set its sights on a decidedly different audience with a new campaign with the goal of attracting a younger consumer eager to find an affordable car that was also fuel efficient.
The oil crises of the 1970s led VW to make a major pivot: It invested in diesel engines. And for decades, the company could, literally, go the distance with diesel.
But oh, how the times have changed. Nowadays, consumers want fuel-efficient cars that are also environmentally friendly.
Based on what we saw at the LA Auto Show, VW is up to the task.
Enter the Volkswagen I.D. Crozz.